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Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment / Eric Greenberg and Alexander Kates.
Author
Greenberg, Eric,
Published
New York : McGraw-Hill, c2014.
Call Number
658.872 G798S 2014
Location
Songkhla
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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.
Author
Sponder, Marshall.
Published
New York, NY : Routledge, 2018.
Call Number
658.872 S763D 2018
Location
Songkhla
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions / Elvira Ismagilova ... [et al.].
Published
Cham : Springer International Publishing, c2017.
Call Number
650 E38 2017
Location
Songkhla
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